Tray.io

Evolving a brand that energizes and inspires diversity in tech.

Role

UX/UI design, Animation, Art Direction

Live site

Tray.io is a cloud automation software company who needed a website redesign, navigation overhaul and later Homepage redesign to align with new offerings

I worked alongside one internal brand designer to design a website that represents the abstract concepts of automation and the different LOBs it can help.

Tray.io needed a new website on a startup timeline. i.e. fast We adapted their new brand for web and designed 30+ pages in three months.

01

Quadrants and spectrums were used to quickly establish the brand for web

Illustration quadrant.png

Color Spectrum.png

02

Exploration

03

Developed the brand through page design execution

Homepage

Link

04

Hero image exploration

05

Blog post guidance

04

Lottie animation

(svg animation, embedded as json on page for better load time)