Harmless Harvest

A visual storytelling experience to spotlight this ground-breaking ecosystem based business.

Harmless Harvest partnered with Telepathy to “define and execute a bold strategy that would set apart the Harmless Harvest brand from all of the other coconut water brands in the market.” In designing their new homepage, we looked at the brand's focus on sustainability and the purity of their product as the differentiator. We also drew from their unconventional packaging and their stand out aesthetic in defining the visual language of the website. I was the primary UX/UI designer on this project, participating in strategy and execution of their brand on the homepage.